Travel Playbook

WhatsApp built for tour operators and concierge teams.

The messaging platform covering enquiries, bookings, in-trip support and upsell, all in one thread from first enquiry to the day a guest gets home.

Pain points

What's going wrong today.

Complex enquiries on dates, party size and destination scattered across email, phone and web forms before a quote goes out.

No single owner of the conversation once a booking is confirmed, so in-trip questions land wherever the customer last had contact.

Upsell moments such as transfers, excursions and room upgrades missed because there is no open channel once the deposit is paid.

How Stitch runs the day

From first message to CRM record.

  1. 01

    Enquiry lands

    Website or ad enquiry captured and routed to the right consultant or concierge.

  2. 02

    WhatsApp opener

    Templated first touch with initial availability sent within minutes.

  3. 03

    Booking confirmed in-thread

    Itinerary, documents and payment links shared and confirmed in the same conversation.

  4. 04

    In-trip and upsell

    Automated check-ins during the trip, upsell prompts, and AI cover for urgent questions out of hours.

Live in action

In the site's demo script, a customer asks about villa availability in Puglia for six adults. That concierge thread is where the quote, the deposit link and every in-trip question would live.

Impact metrics

What good looks like.

Illustrative benchmarks for the pitch, to be swapped for verified client figures before going live.

3x

more enquiries converted to confirmed bookings

<2 mins

average first response to a new enquiry

24/7

in-trip cover added with no extra headcount

Where travel stands today

Three positions. All three carry risk.

Not on WhatsApp

Absent from the channel most travellers already use to ask if a booking still stands.

On personal phones

A consultant's client relationships and itinerary history leave with them.

On the free Business app

No shared inbox, no booking-system sync, no cover across time zones.

Relevant integrations

Where Stitch plugs in.

No travel-specific integration is live yet on Stitch's integrations page. Booking systems and CRMs can connect via Zapier or Stitch's Open API as a first step, with a dedicated integration a candidate for the build backlog.

Explore all integrations

Director's checklist

Questions to ask your team this week.

  • How many enquiries currently wait for a callback instead of getting an instant WhatsApp reply?
  • Who owns the conversation once a customer has paid their deposit?
  • Could the team spot an upsell moment, such as a transfer or excursion, mid-trip today?
  • Where could a QR code, on a confirmation email, welcome pack or airport meet-and-greet, open a WhatsApp chat?

See Stitch in action for travel.

Book a 20-minute demo with the Stitch team.