WhatsApp built for car dealerships and aftercare teams.
The messaging platform for franchise and independent dealers: capturing forecourt and Autotrader enquiries, booking test drives, and keeping owners loyal through the service department.
Pain points
What's going wrong today.
Forecourt and Autotrader enquiries landing in a shared inbox or voicemail instead of reaching a salesperson while the buyer is still deciding.
Test-drive and part-exchange leads going cold overnight while a buyer messages three other dealers.
Service, MOT and recall reminders still running by phone and post, with no way to see whether an owner has actually seen them.
How Stitch runs the day
From first message to CRM record.
- 01
Portal or forecourt lead lands
Autotrader or website enquiry auto-captured and routed to the right sales team.
- 02
WhatsApp opener
Templated first-touch within 60 seconds confirming the vehicle is still available.
- 03
Test drive or valuation booked
AI or human confirms a slot and sends directions and finance pre-qualification in-thread.
- 04
Handoff to sales and aftercare
Full conversation history syncs to the DMS/CRM; service and recall reminders continue on the same thread.
Live in action
In the site's demo script, a buyer asks about booking a test drive on a Ford Focus seen on the forecourt. The reply confirms the exact car and offers a same-week slot, all inside a thread the CRM can see.
Impact metrics
What good looks like.
Illustrative benchmarks for the pitch, to be swapped for verified client figures before going live.
2.8x
more test drives booked from online enquiries
<60 secs
average first response to a forecourt or portal enquiry
18 hrs
saved per sales exec per week chasing follow-ups
Where automotive stands today
Three positions. All three carry risk.
Not on WhatsApp
Absent from the channel most buyers already use to ask about stock.
On personal phones
A salesperson's contacts and chat history leave with them.
On the free Business app
No shared inbox, no DMS/CRM sync, no cover when a salesperson is off.
Relevant integrations
Where Stitch plugs in.
Autotrader is a confirmed live integration. DMS and CRM systems can connect via HubSpot, Salesforce, Zapier or Stitch's Open API.
Explore all integrationsDirector's checklist
Questions to ask your team this week.
- How many forecourt and Autotrader enquiries went unanswered out of hours last month?
- Which salesperson's personal phone holds customer chat history today?
- Could the service team prove a recall notice was delivered and read?
- Where could a QR code, on a forecourt board, brochure or service reminder, open a WhatsApp chat that doesn't today?
More playbooks
Other sectors we run for.
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ReadSee Stitch in action for automotive.
Book a 20-minute demo with the Stitch team.